Generative Design & Art Will Save the Mass Customization World
About two weeks ago I posted the article “Mass Customization WON’T Make it for a Mainstream Business Model“ in which I mentioned the reason why so many companies experimenting with “Create Your Own” products stuck or even fail.
I also noted that the ominous Design Space (or Solution Space as Frank Piller e.a. call it) can serve as a source for Mass Customization’s “salvation”.
I additionally mentioned that we use Creative Coding (to be understood as a certain kind of programming based on mathematical rules) to define Design Spaces and thus enable our customers to easily create their own products.
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Today I am introducing Generative Design & Art, which are expressed best by Creative Coding and explained best by this quotes:
Generative Design allows to produce new designs automatically by the push of a button. A basic form, pattern, or object is automatically modified by an algorithm. The result: infinite random modifications of the starting solution (within a solution space set by the designer).
Frank PillerGenerative Design Processes is about the modeling of initial conditions of an object (its “genetics”) instead of modeling the final form.
@eloisapaolaGenerative Art is a term given to work which stems from concentrating on the processes involved in producing an artwork, usually (although not strictly) automated by the use of a machine or computer, or by using mathematic or pragmatic instructions to define the rules by which such artworks are executed.
Adrian Ward.
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Next time I’ll show you some awesome Generative Design & Art in action!
