Do you know the umbrella term that describes what Fluid Forms is doing?
I am working at Fluid Forms nearly half a year and still find obstacles when I describe people (my horror scenario is the ominous “elevator pitch”) the business we are so passionate about. Quite bad for someone who studied communications, isn’t it?
Are we doing rapid prototyping? Is it additive fabrication? Is it fabbing? Or is it even 3d printing after all? Can we cover all applications for technologies we use at Fluid Forms with one certain term?
Hm, that seems to be a brainteaser.
A few days ago Frank Piller opened a (due) discussion with an entry on his blog Mass Customization & Open Innovation News about taxonomies in mass customization. Some of the most important takeouts are:
- Rapid Prototyping is no longer suitable in most instances as umbrella term because rapid prototyping is only one appliance for technologies like CNC, laser cutting or 3d printing
- A growing number of people is using “additive fabrication” or “additive manufacturing” to refer to systems that join together liquid, powder, or sheet materials to form parts (e.g. Cassius or Earth-White)
- Consequently you refer to CNC and laser cutting machines as “subtractive fabrication“
- Piller assumes that “3d printing” will become the most popular mainstream (non expert) term to catch (at least) all additive fabrication methods
- Fabbing is a nice jargon to refer to additive fabrication and stay cool
Additive and subtractive fabrication sounds good to me. 3d printing might be useful in general use but won’t work as an umbrella term at Fluid Forms because we also use subtractive systems like CNC (e.g. Earth Bowl).
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The categorization of technology is getting a bit clearer and easier now. BUT there is another big uncertainty remaining:
What is it that we offer to prosumers? (Is prosumer actually the right term?)
I don’t think we offer additive fabrication to our customers. To some technology enthusiasts this term might appeal. The majority of visitors on our website might prefer user co-creation. Or user-generated design? What about community product design and individual design? Uff it’s getting misty again.
What do you guys think? What terms do you use? What terms do you think are the most appropriate?
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Please give us your opinion about the issue!
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