Marke Eigenbau – New book about the phenomenon of user manufacturing
Today I got a memo about a brand new book (I think the ink isn’t dry yet…) published:
“Marke Eigenbau” (German)
The subtitle “Der Aufstand der Massen gegen die Massenproduktion” (my free translation would be: The rebellion of the masses against mass production) grabbed my attention. I read the synopsis and was already hooked: the book describes (peppered with national and international examples) the rise of the economy of individual initiatives and self organisation.
The two editors, Holm Friebe and Thomas Ramge, analyse the social background of the DIY (Do It Yourself) movement and the consequences for traditional business models. They describe a DIY world…
We at Fluid Forms are friends of printed knowledge. So this title will soon pimp our office library.
