Skate Business is entering the age of Mass Customization
My years as a typical skate-and-destroy (some of you certainly remember the Bones Brigade of the 90’s) skateboarder are gone, but sometimes I am still straying around on the web to have a look on the skate biz I was part of for so many years. Due to the fact that we at Fluid Forms also contribute projects to the fingerprint issue I was amused to trip over fingerprint skateboards some time ago. The skate industry seems to have entered the age of Mass Customization as well. Pioneer skate-sneakers brand Vans gives a nice example of customized products with high customer involvement. And yesterday I came across pretty customized skateboards. I do not really take a fancy to these ones but that’s my personal opinion…
