Absolute Vodka’s new campaign together with lomo is a perfect example for how to transform the phenomenas of community building and crowd sourcing into something I would call crowd marketing or collaborative marketing. They invited several artist to create artworks using pictures that can be uploaded by lomo lovers. Everyone has fun and everyone feels involved. Finally the artworks and all pictures are shown at an exhibition in the MQ Vienna.


http://absolut.com/lomo

http://www.lomography.com/

via derstandard.at

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A basic design rule which is often used in different situations to solve all kind of kinds of problems is arrange and repeat. Look around – you will find this principle everywhere. Here are some interesting, unusual examples, using arranged and repeated everyday items.

PECILS: via

BIC PENS: via

LIGHT BULBS: Droog Design: via

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