Twice the Time for one Shopping Trip

Bild 022Founding a new firm such as Fluidforms requires a great deal of time and effort. This makes time a very rare personal good and I don’t want spend it on mundane tasks such as shopping. I prefer to spend my time with friends, on relaxing or enjoying the things I already bought.

When ever I notice that I’m going to need new clothes or goods I start to cringe. The soles of my new sneakers cracked open after only two days, a new t-shirt had tiny holes I had not seen in the shop, and the external hard disk-drive and the memory-stick, I recently bought, did not work at all. Perhaps I should go for used stuff, since I know that it has at least managed to work for a while. I don’t want to spend my time to going to shops, looking for something i like, buy it, driving back home, going mad because it doesn’t work or is of poor quality, driving back to the store, waiting until it’s exchanged or repaired and driving back home again.

I guess the use of cheap production in second world countries and the blind running for money are the reasons for my “double the time is one shopping trip” experiences. We pay significantly more for our European production but we can rest easily that the quality is top-notch and we are not stealing time from our customers that they would otherwise spend with their family and friends.