Customer Made Products
Copenhagen was the place to be on the 20th of April 2006.
The Innovation Lab organised a conference about the topic of customer made products and had some great speakers from different companies, talking about their positive experiences and obstacles they faced when they introduced customer made products. They provided a live stream and now offer the recorded speeches (Internet Explorer only).
One group of the speakers where the easy going guys from skinnycorp.com who are responsible for threadless.com, where user can upload their t-shirt design and the whole community votes which design is going to be produced. People who bought a shirt, of course want to be seen in it. By uploading a picture of themselves wearing the shirt and sending the link to friends the community becomes bigger and bigger automatically.
